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Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche - Eine Empirische Analyse (German, Paperback, 2008 ed.) Loot Price: R1,462
Discovery Miles 14 620
Repayment Terms: R137 pm x 12*
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Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche - Eine Empirische Analyse (German, Paperback, 2008 ed.): Frank...

Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche - Eine Empirische Analyse (German, Paperback, 2008 ed.)

Frank Habann, Frank Huber, Heinz-Werner Nienstedt, Julia Reinelt

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Loot Price R1,462 Discovery Miles 14 620 | Repayment Terms: R137 pm x 12*

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Die Autoren analysieren die Erfolgsfaktoren der Markenerweiterung von Zeitungen. Sie zeigen, dass der Erfolg wesentlich von der Starke der Muttermarke und dem Produktfit abhangt und dass Stammleser weniger offen gegenuber Markenerweiterungen sind."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: August 2008
First published: August 2008
Authors: Frank Habann • Frank Huber • Heinz-Werner Nienstedt • Julia Reinelt
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 163
Edition: 2008 ed.
ISBN-13: 978-3-8349-1228-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1228-X
Barcode: 9783834912282

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