Franchising - An International Perspective (Hardcover)

Contents:
Section 1: Franchising - A Conceptual Overview 1. Franchising as an Entrepreneurial Venture Form, Frank Hoy & Scott Shane, Journal of Business Venturing Vol. 13, No. 2, 91-94, 1998 2. Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy, John Stanworth & James Curran, Journal of Business Venturing, Vol. 14, No. 4, 323-344, 1999 Section 2: Franchising As An Organisational Form 3. The Theory of the Firm and the Structure of the Franchise Contract, Paul H. Rubin, Journal of Law and Economics 21 (April), 223-233, 1978 4. The Choice of Organizational Form: The Case Of Franchising, James A. Brickley & Frederick H. Dark, Journal of Financial Economics 18 (June), 401-420, 1987 5. Franchising: Firms, Markets and Intangible Assets, Richard E. Caves, & William F. Murphy, Southern Economic Journal 42 (4), 572 586, 1976, 6. Power in a Channel of Distribution: Sources and Consequences, Shelby D. Hunt, & John R. Nevin, Journal of Marketing Research 11 (May), 186-193, 1976 Section 3: Growth And Survival Rates In Franchising 7. Franchising: Promises, Problems, Prospects, Shelby D. Hunt, Journal of Retailing 53 (Fall), 71-84, 1977, 8. Survival Patterns Among Newcomers to Franchising, Timothy Bates, Journal of Business Venturing Vol. 13, No.2, 113-130, 1998, 9. Franchising Growth and Franchisor Entry and Exit in the U.S. Market: Myth and Reality, Francine Lafontaine, & Kathryn L. Shaw, Journal of Business Venturing Vol. 13, No. 2, 95-112, 1998, 10. Towards a Model of Franchise System Development, Callum Floyd, & Graham Fenwick, International Small Business Journal Vol. 17, No. 4, 32-48, 1999 Section 4: The Ownership-Redirection Debate 11. Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains?, Alfred R. Oxenfeldt, & Anthony O. Kelly, Journal of Retailing Vol. 44, No. 4, 69-83, Winter 1968-69 12. Competitive advantage Variation over the Life Cycle of a Franchise, Charles M. Lillis, Chem L. Narayana and John L. Gilman, Journal of Marketing 4o (October), 77-80 13. What We Know About Ownership Redirection in Franchising: A Meta-Analysis, Rajiv, P. Dant, Audhesh K. Paswan & Patrick J. Kaufmann , Journal of Retailing Volume 72 (4), 429-444, 1996

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2002
First published:	2003
Editors:	Frank Hoy • John Stanworth
Dimensions:	246 x 174 x 20mm (L x W x T)
Format:	Hardcover
Pages:	272
ISBN-13:	978-0-415-28418-9
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Franchises Promotions
LSN:	0-415-28418-X
Barcode:	9780415284189

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