From the "New York Times" bestselling author and top pollster Dr.
Frank Luntz comes an unprecedented examination of communication
excellence and how top performers win in all areas of human
endeavor by utilizing superb communication skills. From Mike
Bloomberg and Arnold Schwarzenegger to business icons Rupert
Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J.
Crew, and Gibson Guitar; to legendary sports superstars like Larry
Bird, Jimmy Connors, and Mike Richter; to media legends Roger
Ailes, Don Imus, and dozens more, Luntz tells their stories--in
their own words--and demonstrates how their style of operation and
communication is absolutely essential to their success. Luntz makes
it clear that following the rules of effective communication is
indispensable in any successful human endeavor.
Dr. Luntz offers more than seventy new ""words that work"" for
private one-on-one meetings with your boss, for public
presentations to hundreds of colleagues, or for television
appearances that reach millions. There are more than three dozen
specific lessons and recommendations--and each one directly
illustrates the nine essential action-oriented principles of
winning at every level: People-Centered, Paradigm-Breaking,
Prioritizing, Perfection, Partnerships, Passion, Persuasion,
Persistence, and Principled Actions.
Do you have what it takes "Win" is an unprecedented examination of
the art, science, and language of winning, and a must-have for
people who want to understand and emulate the winners of today.
THE DEFINITION OF WINNING
The ability to grasp the human dimension of every situation The
ability to know what questions to ask and when to ask them The
ability to see the challenge, and the solution, from every angle
The ability to communicate their vision passionately and
persuasively The ability to connect with others and create an
enduring chemistry and 10 other universal attributes of winners.
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