Secret Formula - The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Paperback)

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.

General

Imprint:	Open Road Media
Country of origin:	United States
Release date:	October 2015
Authors:	Frederick Allen
Dimensions:	203 x 133 x 36mm (L x W x T)
Format:	Paperback - Trade
Pages:	510
ISBN-13:	978-1-5040-1985-9
Categories:	Books > Language & Literature > Biography & autobiography > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Economics > Economic systems > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > History > History of specific subjects > History of specific institutions Books > Biography > General
LSN:	1-5040-1985-7
Barcode:	9781504019859

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!