This new volume, which complements the editors’ earlier volume
Medical Travel Brand Management: Success Strategies for Hospitality
Bridging Healthcare (H2H), explores the multitude of medical travel
services and discusses the integration of traveling medical guests
with destination providers, hospitality/healthcare professionals,
and travel service providers. The editors also address the impact
the COVID-19 pandemic has made on the travel industry, which has
motivated them to bring together major players, renowned authors,
practitioners, and researchers to create this book to help prepare
the medical tourism market to not only recover from the devastating
effects of the pandemic but also to provide tools and cases that
will help to structure successful destinations for medical travel.
From chapters on branding to assessing accreditation and post-care
quality metrics, Drs. DeMicco, Poorani, and their fellow
contributors take the reader through the critical phases of the
medical travel journey: pre-visit, travel, on-site care, discharge
and follow-up care. The authors address critical issues facing
medical, health, and wellness travel from both macro and micro
perspectives. Presentations of best practices and strategies
demonstrate how some destinations have built, renewed, or engaged
various stakeholders to construct or enhance their medical tourism
destination. Medical Travel: Hospitality Bridging Healthcare (H2H)
© also showcases best practices and innovative ways of designing
and operating a profitable and entrepreneurial practice. Quality
issues, aesthetics, and legal issues related to inbound and
outbound medical tourism are also presented. The book explores the
evolving nature of hospital design and the complex relationship
between people and medicine as manifested in the relationship of
hospital aesthetics to patient satisfaction. Importantly, the book
also includes a chapter addressing medical health travel during the
pandemic which describes how the pandemic has revolutionized
telehealth and the medical travel industry, which can leverage the
advances made in digital health and telemedicine. This volume will
be an important resource for the four main players at the center of
medical travel: medical travelers themselves, government agencies,
intermediaries, and health and wellness providers. The selected
best practices, research, cases, innovative strategies, SWOT
analysis, and toolkits address the aims of all stakeholders.
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