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Capitalist Globalisation, Corporatised Tourism & their Alternatives (Paperback, New)
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Capitalist Globalisation, Corporatised Tourism & their Alternatives (Paperback, New)
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Any realistic understanding of contemporary tourism in the 21st
century must be grounded in a context of the dynamics of capitalist
globalisation. Sociologist Leslie Sklair's conceptualisation of
capitalist globalisation and its dynamics as expressed in his
"sociology of the global system" (2002) is employed to understand
the corporatised tourism phenomenon and explain the resistance that
it sparks. This discussion explains how a corporatised tourism
sector has been created by transnational tourism and travel
corporations, professionals in the travel and tourism sector,
transnational practices such as the liberalisation being imposed
through the General Agreement on Trade in Services negotiations and
the culture-ideology of consumerism that tourists have adopted.
These institutions, agents and processes have created a
self-reinforcing system built upon growth dynamics and ever higher
profit accumulation. This system reaps profits for industry and
exclusive holidays for privileged tourists, but generates social
and ecological costs which inspire vigorous challenge and
resistance. Perhaps the most significant manifestation of this
resistance is the coalition of the justice tourism movement which
is seeking to replace the system of corporatised tourism with a
more just, socially-concerned and sustainable tourism system. Such
events suggest that the long-term future of tourism will be subject
to macro-level tensions and challenges which forward-thinking
tourism management will need to heed cautiously.
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