Design and Technology of Packaging Decoration for the Consumer Market (Hardcover)

The decoration of packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colours, typefaces and images which must support the brand, position the product and provide the required product "stand--out" at the point of sale. This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology. The volume is directed at packaging technologists and those involved in the design and development of packaging. It will also be of interest to those responsible for specifying or purchasing the decoration of packaging. This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology.

General

Imprint:	Sheffield Academic Press
Country of origin:	United Kingdom
Release date:	2001
First published:	1991
Authors:	G. A. Giles
Dimensions:	243 x 163 x 21mm (L x W x T)
Format:	Hardcover
Pages:	306
ISBN-13:	978-1-84127-106-4
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Printing, packaging & reprographic industry Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Plastics & polymers technology Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Other manufacturing technologies > Printing & reprographic technology Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
LSN:	1-84127-106-3
Barcode:	9781841271064

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