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Books > Business & Economics > Business & management > International business
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The Internationalisation of Retailing (Hardcover)
Loot Price: R3,649
Discovery Miles 36 490
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The Internationalisation of Retailing (Hardcover)
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Retail has been considered national, or even local in character. In
the 1990s a different environment emerged. The increasing dominance
of distribution channels by large retailers, the emergence of
global regional trading areas such as the single European market,
and the convergence of international consumer tastes have led to a
shift in perspectives. The large retail enterprise which does not
think on an international basis faces marginalization by those
competitors who are building international operations. This work
brings together management researchers in the areas of
international retailing. They offer an insight into the mechanisms
which are driving forward the internationalization of retailing.
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