All individuals who operate in the business sphere, whether as
consumers, employers, employees, entrepreneurs, or financial
traders to name a few constituents, share a common biological
heritage and are defined by a universal human nature. As such, it
is surprising that so few business scholars have incorporated
biological and evolutionary-informed theories within their
conceptual toolboxes. This edited book addresses this lacuna by
culling chapters at the intersection of the evolutionary behavioral
sciences and specific business contexts including in marketing,
consumer behavior, advertising, innovation and creativity,
intertemporal choice, negotiations, competition and cooperation in
organizational settings, sex differences in workplace patterns,
executive leadership, business ethics, store design, behavioral
decision making, and electronic communication. To reword the famous
aphorism of T. G. Dobzhansky, nothing in business makes sense
except in the light of evolution.
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