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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods for Public Administrators (Hardcover)
Loot Price: R2,925
Discovery Miles 29 250
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Research Methods for Public Administrators (Hardcover)
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Without jargon or mathematical theory to hinder a quick
understanding and use, here are the research tools and techniques
you can grasp and immediately apply to obtain research services
from others or do research yourself. Johnson makes clear that to
succeed in any public agency management position, you have to be
able to think analytically and know how to assess the quality of
research results. By providing the underlying concepts and just
enough methodology to operationalize them, she gives you exactly
what you need--in a clear, straightforward way that takes the fear
out of learning. You will find here an especially wide range of
practical guidelines and examples, all from the author's own and
others' experiences in a variety of settings within the public
sector. Throughout her book she emphasizes the "how" of
research--how to do it, how to make sense of its findings--and
covers all the basic statistical tools, concetrating steadily on
interpreting research results. An important, reader-friendly text
for students of public administration, and for their often
perplexed colleagues already on the job. Johnson explains that
public administrators do not do research themselves all that often.
But with the rising demand for results measurement, balancing
scorecards, benchmarking and assessing customer satisfaction, they
do need to understand the basics of what research is and at least
have more than just a glimmer of how it is done. Her book offers
both--a simple, easily grasped presentation of research concepts
and principles, plus all of the essentials of doing program
evaluation, policy analysis, and applied social science. It is
especially useful as a text in such courses as researchmethods,
program evaluation and introduction to applied statistics, usually
found in public administration programs at the undergraduate and
graduate levels. And for people already in jobs outside the
academic community, people who are now asked to do tasks that they
seldom did before--and never expected they would be asked to do--it
is essential.
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