This volume includes a series of papers which examine the
contributions of entrepreneurship education on the performance of
graduates. Using survey data for 2,484 entrepreneurship and
non-entrepreneurship graduates, the analysis indicates that
entrepreneurship education contributes to risk taking, the
formation of new ventures, and firm growth. The second chapter
continues with an assessment of the effects of entrepreneurship and
technological change historically, focusing on the computer
industry. Chapter three also examines the development of property
rights in the computing industry with an assessment of the special
problems of the internet. Chapter four turns to broader questions
of the bases for entrepreneurial behavior within firms and presents
survey data from South Africa and the US. Chapter five continues
the analysis of entrepreneurial activities. A model is presented
and implications are drawn. The final two chapters examine specific
marketing issues for entrepreneurial firms. With ease of entry and
intense competition, marketing strategies become especially
critical.
General
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