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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

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Eyecare Business - Marketing and Strategy (Paperback) Loot Price: R2,226
Discovery Miles 22 260
Repayment Terms: R209 pm x 12*
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Eyecare Business - Marketing and Strategy (Paperback): Gary L Moss, Peter G. Shaw-McMinn

Eyecare Business - Marketing and Strategy (Paperback)

Gary L Moss, Peter G. Shaw-McMinn

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Loot Price R2,226 Discovery Miles 22 260 | Repayment Terms: R209 pm x 12*

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Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: March 2001
First published: 2001
Authors: Gary L Moss • Peter G. Shaw-McMinn
Dimensions: 229 x 152 x 18mm (L x W x T)
Format: Paperback
Pages: 360
ISBN-13: 978-0-7506-7238-2
Categories: Books > Medicine > Clinical & internal medicine > Ophthalmology
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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LSN: 0-7506-7238-2
Barcode: 9780750672382

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