Eyecare Business: Marketing and Strategy will help you gain a
competitive edge in the changing world of eyecare. Covers the
basics of marketing, finance, strategy development, management,
communication, and technology. Self-assessment exams serve as
educational tools. Short teaching cases, clinical examples, and
exercises help you adapt theory and concepts to your own practice.
Action plans at the end of each chapter help jump-start the
development of your own eyecare marketing program.
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