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Blockbusters (Paperback) Loot Price: R435
Discovery Miles 4 350
Blockbusters (Paperback): Gary S / Reilly Lynn

Blockbusters (Paperback)

Gary S / Reilly Lynn

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Loot Price R435 Discovery Miles 4 350

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What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange • Senior Management Commitment • Teamwork

General

Imprint: HarperBusiness
Country of origin: United States
Release date: August 2003
First published: August 2003
Authors: Gary S / Reilly Lynn
Dimensions: 210 x 140 x 25mm (L x W x T)
Format: Paperback
Pages: 424
ISBN-13: 978-0-06-008474-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Children's & Educational > Vocational subjects & skills > Business studies > General
Books > Children's Fiction & Fun
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LSN: 0-06-008474-X
Barcode: 9780060084745

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