0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Communication studies > Research methods

Buy Now

Blockbusters (Paperback) Loot Price: R435
Discovery Miles 4 350
Blockbusters (Paperback): Gary S / Reilly Lynn

Blockbusters (Paperback)

Gary S / Reilly Lynn

 (sign in to rate)
Loot Price R435 Discovery Miles 4 350

Bookmark and Share

Expected to ship within 10 - 15 working days

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange • Senior Management Commitment • Teamwork

General

Imprint: HarperBusiness
Country of origin: United States
Release date: August 2003
First published: August 2003
Authors: Gary S / Reilly Lynn
Dimensions: 210 x 140 x 25mm (L x W x T)
Format: Paperback
Pages: 424
ISBN-13: 978-0-06-008474-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Children's & Educational > Vocational subjects & skills > Business studies > General
Books > Children's Fiction & Fun
Promotions
LSN: 0-06-008474-X
Barcode: 9780060084745

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Dissertation Writing - A Research…
Cecile Badenhorst Paperback R687 Discovery Miles 6 870
Research At Grass Roots - For The Social…
C.B. Fouche, H. Strydom, … Paperback R830 Discovery Miles 8 300
Transforming Research Methods In The…
Sumaya Laher, Angelo Fynn, … Paperback R1,335 Discovery Miles 13 350
Research Matters
Franzel du Plooy-Cilliers, Corne Davis, … Paperback R472 Discovery Miles 4 720
Research Methodology - Business and…
Bryman, Bell, … Paperback  (1)
R732 Discovery Miles 7 320
Research Methodology - Business And…
Emma Bell, Alan Bryman, … Paperback R587 Discovery Miles 5 870
Sustainable Human Development Across the…
Shameem Oomur, Susan E Luczak, … Hardcover R3,071 Discovery Miles 30 710
Researching Tourism, Leisure and…
Peter Mason Paperback R1,208 Discovery Miles 12 080
The Oxford Handbook of Quantitative…
Todd D. Little Hardcover R6,462 Discovery Miles 64 620
The Oxford Handbook of Linguistic…
Nicholas Thieberger Hardcover R4,895 Discovery Miles 48 950
Design and Analysis of Time Series…
Richard McCleary, David McDowall, … Hardcover R3,559 Discovery Miles 35 590
Interdisciplinarity
John Aldrich Hardcover R4,171 Discovery Miles 41 710

See more

Partners