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The Phantom Pattern Problem - The Mirage of Big Data (Hardcover, 1)
Loot Price: R1,003
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The Phantom Pattern Problem - The Mirage of Big Data (Hardcover, 1)
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Pattern-recognition prowess served our ancestors well, but today we
are confronted by a deluge of data that is far more abstract,
complicated, and difficult to interpret. The number of possible
patterns that can be identified relative to the number that are
genuinely useful has grown exponentially - which means that the
chances that a discovered pattern is useful is rapidly approaching
zero. Patterns in data are often used as evidence, but how can you
tell if that evidence is worth believing? We are hard-wired to
notice patterns and to think that the patterns we notice are
meaningful. Streaks, clusters, and correlations are the norm, not
the exception. Our challenge is to overcome our inherited
inclination to think that all patterns are significant, as in this
age of Big Data patterns are inevitable and usually coincidental.
Through countless examples, The Phantom Pattern Problem is an
engaging read that helps us avoid being duped by data, tricked into
worthless investing strategies, or scared out of getting
vaccinations.
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