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Retail Gangster - The Insane, Real-Life Story of Crazy Eddie (Hardcover)
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Retail Gangster - The Insane, Real-Life Story of Crazy Eddie (Hardcover)
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A biography of the spectacular rise and fall of Eddie Antar, better
known as "Crazy Eddie," whose home electronics empire changed the
world even as it turned out to be one of the biggest business scams
of all timeBack in the fall of 2016 we heard the news about the
passing of Eddie Antar, "Crazy Eddie" as he was known to millions
of people, the man behind the successful chain of electronic stores
and one of the most iconic ad campaigns in history. Few things
evoke the New York of a particular era the way "Crazy Eddie! His
prices are insaaaaane!" does. The journalist Herb Greenberg called
his death the "end of an era" and that couldn't be more true.
What's insane is that his story has never been told.Before Enron,
before Madoff, before The Wolf of Wall Street, Eddie Antar's
corruption was second to none in the U.S.A. The difference was that
it was a street franchise, a local place that was in the blood
stream of everyone's daily life in the 1970s and early '80s. And
Eddie pulled it off with a certain style, an in your face blue
collar chutzpah. Despite the fact that then Attorney General Ron
Chertoff called him "the Darth Vader of capitalism" after the
extent of the fraud was revealed, one of the largest SEC frauds in
American history after Crazy Eddie's stores went public in 1984,
Eddie was talked about fondly by the people who worked for him.
They still do-there are myriads of ex-Crazy Eddie employee web
pages that still attract fans.Many years have passed since the
franchise went down in spectacular fashion but Crazy Eddie's moment
has endured the way that iconic brands and characters do--one only
need Google the media outpouring that accompanied his death. Maybe
it's because it crystallized everything about 1970s New York almost
perfectly, the merchandise and rise of consumer electronics
(stereos!), the ads (cheesy!), the money (cash!). In Retail
Gangster, investigative journalist Gary Weiss takes readers behind
the scenes of one of the most unbelievable business scam stories of
all time, reaffirming the old adage that the truth is often
stranger than fiction.
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