Guerrilla Advertising 2 - More Unconventional Brand Communication (Paperback, New)

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

General

Imprint:	Laurence King Publishing
Country of origin:	United Kingdom
Release date:	September 2011
First published:	September 2011
Authors:	Gavin Lucas
Dimensions:	300 x 230 x 16mm (L x W x T)
Format:	Paperback - With printed dust jacket
Pages:	192
Edition:	New
ISBN-13:	978-1-85669-747-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-85669-747-9
Barcode:	9781856697477

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