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Books > Social sciences > Psychology > Social, group or collective psychology
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Not currently available
Television - What's on, Who's Watching, and What it Means (Hardcover)
Loot Price: R1,918
Discovery Miles 19 180
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Television - What's on, Who's Watching, and What it Means (Hardcover)
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Television: What's On, Who's Watching, and What It Means presents a
comprehensive examination of the role of television in one's life.
The emphasis is on data collected over the past two decades
pointing to an increasing and in some instances a surprising
influence of the medium. Television is not only watched but its
messages are attended to and well understood. There is no shame in
spending hours in front of the set, in fact, people over-estimate
the time they spend viewing. Television advertising no longer
persuades--it sells by creating a burst of emotional liking for the
commercial. The emphases of television news determine not only what
voters think about but also the presidential candidate they expect
to support on election day. Children and teenagers who watch a
great deal of television perform poorly on standardized achievement
tests, and among the reasons are the usurpation of time spent
learning to read and the discouragement of book reading. Television
violence frightens some children and excites others, but its
foremost effect is to increase aggressive behavior that sometimes
spills over into seriously harmful antisocial behavior.
Key Features
* Incorporates social psychology, political science, sociology,
child development, and the growing field of communications
* Presents tables and graphs clarifying theories and linking sets
of data
* Paints concise portraits of the role of television in
entertainment, politics, and child-rearing
* Contains background for dozens of lectures and articles
* Contains a comprehensive bibliography of more than 1000
citations, many recent
General
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