Car Launch: The Human Side of Managing Change is the first book in
the new Oxford series, The Learning History Library. It is edited
by Art Kleiner and George Roth, both of whom originated the concept
of the learning history. These extended "Living" case studies use
an innovative format based on "the jointly told tale" to help
narrate the story of major intra-firm transitions. The learning
history succeeds in balancing traditional research with pragmatic
imperatives and powerful imagery.
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