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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing Management and Strategy - An African Casebook (Paperback, New) Loot Price: R1,680
Discovery Miles 16 800
Marketing Management and Strategy - An African Casebook (Paperback, New): George Tesar

Marketing Management and Strategy - An African Casebook (Paperback, New)

George Tesar

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Loot Price R1,680 Discovery Miles 16 800 | Repayment Terms: R157 pm x 12*

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This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.

By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.

The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 2013
First published: 2013
Authors: George Tesar
Dimensions: 234 x 156 x 22mm (L x W x T)
Format: Paperback
Pages: 262
Edition: New
ISBN-13: 978-0-415-78334-7
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-415-78334-8
Barcode: 9780415783347

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