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Consumer Perception of Product Risks and Benefits (Hardcover, 1st ed. 2017) Loot Price: R6,644
Discovery Miles 66 440
Repayment Terms: R623 pm x 12*
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Consumer Perception of Product Risks and Benefits (Hardcover, 1st ed. 2017): Gerard Emilien, Rolf Weitkunat, Frank Ludicke

Consumer Perception of Product Risks and Benefits (Hardcover, 1st ed. 2017)

Gerard Emilien, Rolf Weitkunat, Frank Ludicke

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Loot Price R6,644 Discovery Miles 66 440 | Repayment Terms: R623 pm x 12*

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This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: March 2017
First published: 2017
Editors: Gerard Emilien • Rolf Weitkunat • Frank Ludicke
Dimensions: 235 x 155 x 33mm (L x W x T)
Format: Hardcover
Pages: 596
Edition: 1st ed. 2017
ISBN-13: 978-3-319-50528-2
Categories: Books > Business & Economics > Economics > General
Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Social sciences > Psychology > Psychological methodology > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Health psychology
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LSN: 3-319-50528-9
Barcode: 9783319505282

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