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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Propaganda
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Political Communication in the Online World - Theoretical Approaches and Research Designs (Paperback)
Loot Price: R1,386
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Political Communication in the Online World - Theoretical Approaches and Research Designs (Paperback)
Series: Routledge Research in Political Communication
Expected to ship within 12 - 19 working days
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As a consequence of the rapid diffusion of online media, the
conditions for political communication, and research concerning it
have radically changed. Is empirical communication research capable
of consistently describing and explaining the changes in political
communication in the online world both from a theoretical and
methodological perspective? In this book, Gerhard Vowe, Philipp
Henn, and a group of leading international experts in the field of
communication studies guide the reader through the complexities of
political communication, and evaluate whether and to what extent
existing theoretical approaches and research designs are relevant
to the online world. In the first part of the book, nine chapters
offer researchers the opportunity to test the basic assumptions of
prominent theories in the field, to specify them in terms of the
conditions of political communication in the online world and to
modify them in view of the systematically gained experiences. The
second methodological section tests the variations of content
analysis, surveys, expert interviews and network analyses in an
online environment and documents how successful these methods of
empirical analysis have proven to be in political communication.
Written accessibly and contributing to key debates on political
communication, this bookshelf essential presents an indispensable
account of the necessary tools needed to allow researchers decide
which approach and method is better suited to answer their online
problem.
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