The spa industry is currently the fastest growing segment of the
hospitality and leisure industry with revenues exceeding those from
amusement parks, box office receipts, vacation ownership gross
sales and ski resort ticket sales. Understanding the Global Spa
Industry is the first book to examine management practices in this
industry and offers a groundbreaking and comprehensive approach to
global spa management, covering everything from the beginnings of
the industry through to contemporary management and social and
ethical issues. With contributions from internationally renowned
business leaders, practitioners and academics, this unique book is
packed with case studies, examples and advice for all those working
in, and studying, the international spa industry. Understanding the
Global Spa Industry brings an analytic lens to the spa movement,
examining past, current and future trends and the potential for
shaping wellness and health services in the 21st century.
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