When relations are facilitated by communication technologies such
as e-business, food supply networks can improve efficiency,
flexibility and effectiveness. However, a lack of trust within such
transactions can prevent the integration of e-business into this
large, economic sector. Using case studies from European countries,
chapters discuss trust-building methods for food networks in an
e-business environment. Key issues include the influence of
cultural disparity and cross-border transactions upon major product
groups such as meat, cereal products and fresh produce.
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