|
Books > Language & Literature > Language teaching & learning (other than ELT)
|
Buy Now
The Cultural Semantics of Address Practices - A Contrastive Study between English and Italian (Hardcover)
Loot Price: R3,159
Discovery Miles 31 590
|
|
|
The Cultural Semantics of Address Practices - A Contrastive Study between English and Italian (Hardcover)
Expected to ship within 12 - 19 working days
|
This book presents a contrastive analysis of various forms of
address used in English and Italian from the perspective of
cultural semantics, the branch of linguistics which investigates
the relationship between meaning and culture in discourse. The
objects of the analysis are the interactional meanings expressed by
different forms of address in these two languages, which are
compared adopting the methodology of the Natural Semantic
Metalanguage. The forms analyzed include greetings, titles and
opening and closing salutations used in letters and e-mails in the
two languages. Noticeably, the book presents the first complete
categorization of Italian titles used as forms of address ever made
on the basis of precise semantic criteria. The analysis also
investigates the different cultural values and assumptions
underlying address practices in English and Italian, and emphasizes
the risks of miscommunication caused by different address practices
in intercultural interactions. Every chapter presents numerous
examples taken from language corpora, contemporary English and
Italian literature and personal e-mails and letters. The book
encourages a new, innovative approach to the analysis of forms of
address: it proposes a new analytical method for the analysis of
forms of address which can be applied to the study of other
languages systematically. In addition, the book emphasizes the role
of culture in address practices and takes meaning as the basis for
understanding the differences in use across languages and the
difficulties in translating forms of address of different
languages. Combining semantics, ethnopragmatics, intercultural
communication and translation theory, this book is aimed at a very
broad readership which includes not only scholars in linguistics,
second-language learners and students of cross-cultural
communication, but virtually anyone interested in Italian and
English linguistics as well as in cultural semantics. The approach
taken is interdisciplinary and brings together various fields in
the social sciences: linguistics, anthropology, cross-cultural
studies and sociology.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
