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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Analyzing Attachment and Consumers' Emotions - Emerging Research and Opportunities (Hardcover)
Loot Price: R4,610
Discovery Miles 46 100
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Analyzing Attachment and Consumers' Emotions - Emerging Research and Opportunities (Hardcover)
Expected to ship within 18 - 22 working days
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In the rapidly changing landscape of society, understanding how
consumers make purchasing decisions is essential to the success of
any product or service organization. As such, marketing
professionals are looking for more effective ways to promote their
goods and services to their customers. Analyzing Attachment and
Consumers' Emotions: Emerging Research and Opportunities is a
critical scholarly resource that examines the application of
attachment theory to consumer brands and products. Featuring
coverage on a broad range of topics, such as customer satisfaction,
brand evaluation, and brand authenticity, this book is geared
towards marketing professionals, consumer researchers,
international business strategists, scholars, and graduate-level
students.
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