Analyzing Attachment and Consumers' Emotions - Emerging Research and Opportunities (Hardcover)

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	February 2018
First published:	2018
Authors:	Giuseppe Pedeliento
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	300
ISBN-13:	978-1-5225-4984-0
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-5225-4984-6
Barcode:	9781522549840

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