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The Knowledge Economy, Language and Culture (Paperback)
Loot Price: R1,218
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The Knowledge Economy, Language and Culture (Paperback)
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Together with changes in the nature of modernity, globalisation is
restructuring society. The sovereignty of the nation-state is
undermined, the structuring of identity is realigned and a sense of
individualism (which involves a freedom of choice re institutional
alignments) prevails. English emerges as the global lingua franca.
At the heart of these developments is the knowledge economy within
which work is organised according to principles quite different
from those of the Taylorism that prevailed in the industrial
economy. Language and culture play a crucial role in the
elaboration of the shared meaning that is crucial for learning
within team working. The book argues that creativity is enhanced by
the use of multilingualism within working practices. It concludes
with an overview of how our understanding of language is also
changing.
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