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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Consumer Behaviour (RLE Consumer Behaviour) - A Practical Guide (Paperback) Loot Price: R1,612

Discovery Miles 16 120

Repayment Terms: R151 pm x 12*

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Consumer Behaviour (RLE Consumer Behaviour) - A Practical Guide (Paperback): Gordon R. Foxall

Consumer Behaviour (RLE Consumer Behaviour) - A Practical Guide (Paperback)

Gordon R. Foxall

Series: Routledge Library Editions: Consumer Behaviour

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Loot Price R1,612 Discovery Miles 16 120 | Repayment Terms: R151 pm x 12*

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This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Consumer Behaviour
Release date:	November 2016
First published:	1980
Authors:	Gordon R. Foxall
Dimensions:	216 x 138 x 13mm (L x W x T)
Format:	Paperback
Pages:	206
ISBN-13:	978-1-138-83239-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-138-83239-1
Barcode:	9781138832398