The V-Model of Service Quality - An Exploration of African Customer Service Delivery Metrics (Paperback)

Grafton Whyte introduces and explores a new academic theory for customer service delivery for Africa, aimed at addressing issues of poor customer service and poor service delivery. The V-Model of Service Quality (VMSQ) offers a powerful tool for measuring service quality, augmented by a service exchange model to provide a general framework for services, describe core components and provide contexts within which the VMSQ can operate. The VMSQ provides an indication of where problems may lie in a service operation, and an additional African Management Matrix identifies some of the historical and contextual barriers that need to be overcome by African managers to achieve effective customer service delivery. This book grounds the theoretical interventions in data drawn from case studies in the Sub-Saharan African context to make the models applicable to both researchers and working managers. It looks at the complex question of customer service delivery in Africa, and embraces both concepts of customer service and service delivery.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Emerald Points
Release date:	October 2018
First published:	2018
Authors:	Grafton Whyte
Dimensions:	198 x 129 x 9mm (L x W x T)
Format:	Paperback
Pages:	160
ISBN-13:	978-1-78769-606-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Quality Assurance (QA) & Total Quality Management (TQM) Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-78769-606-5
Barcode:	9781787696068

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