Many people believe that Amazon s success is the direct result of a
strong user shopping experience. This however is only part of the
reason shy Amazon is the number one ecommerce company on the world
for almost two decades. The real reason behind Amazon s success is
that they have mastered the art of getting other people to market
and sell for them. From affiliate partners that drive traffic, to
online reviews and ratings where customers tell other customers why
they should buy a product, to getting free publicity from shows
like Oprah or 60 Minutes, Amazon is the online company to emulate.
Amazon s Dirty Little Secrets" will show you how you can accomplish
this for your company.
"Amazon s Dirty Little Secret" is getting others to do their
marketing and sales for them. This is so powerful that Greg created
an acronym using the word POWER+.
P Plenty of traffic
O Offer something for free
W Win their trust
E Engaging experience
R Request an action
+ additional tips & secrets
Anyone engaged in Internet sales and marketing will benefit from
the specific examples in this book."
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