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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The Gen Z Frequency - How Brands Tune In and Build Credibility (Hardcover)
Loot Price: R2,167
Discovery Miles 21 670
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The Gen Z Frequency - How Brands Tune In and Build Credibility (Hardcover)
Expected to ship within 10 - 15 working days
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Generation Z has enormous spending power yet is one of the most
challenging cohorts to reach. Ensure your brand stays tuned-in to
the demographic's impatience, confidence and evolving trends.
Generation Z is projected to be the largest consumer demographic in
history, driving a forecast from the HRC Retail Advisory of 40% of
all US consumer spending, and another 40% of all consumers in the
US, Europe and BRIC by 2020 (Brazil, Russia, India, China),
according to other sources. Embodying an unrelenting relationship
with information and mobile technology from a young age, Generation
Z's ecosystem is infinitely more complex and varied than any
generation before, which can be daunting for any marketer trying to
keep up. The Gen Z Frequency offers a comprehensive guide for any
brand or organization trying to reach this demographic, covering
fundamental truths, content creation, engagement strategies and
tactics such as social media, experiential, emerging technologies,
and much more. It is woven with fascinating case studies and
real-world stories from the trenches, plus key insights from
leading youth brands and Gen Z themselves. Whether you are new to
marketing or a seasoned expert, The Gen Z Frequency is the ultimate
resource for tuning in to Generation Z.
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