ISE Strategic Management: Creating Competitive Advantages (Paperback, 11th edition)

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	March 2023
First published:	2024
Authors:	Gregory Dess • Alan Eisner • G.T. Lumpkin • Gerry McNamara
Format:	Paperback
Pages:	512
Edition:	11th edition
ISBN-13:	978-1-266-19826-7
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	1-266-19826-1
Barcode:	9781266198267

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