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Books > Business & Economics > Business & management > Management & management techniques
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Managing Media Firms and Industries - What's So Special About Media Management? (Hardcover, 1st ed. 2016)
Loot Price: R4,762
Discovery Miles 47 620
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Managing Media Firms and Industries - What's So Special About Media Management? (Hardcover, 1st ed. 2016)
Series: Media Business and Innovation
Expected to ship within 12 - 17 working days
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This volume provides rich insight into the nature and practice of
media management. Contributions assess the degree to which
management of media firms requires a unique set of skills,
highlighting similarities and differences of media firms compared
with other industries in terms of management practices, HR
development and operational aspects. Success and limitations of
research on media management theory is evaluated, both drawing on
management theory and examining insights from other disciplines.
Dimensions for future research are considered along with practical
implications for media managers and corporate structures. The book
serves as a valuable reference for researchers, advanced students
and practitioners in media industries.
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