PRAISE FOR THE ANALYTICS LIFECYCLE TOOLKIT "Full of wisdom and
experience about analytics, this book's greatest strength is its
lifecycle approach. From framing the question to getting results,
you'll learn how analytics can really have an impact on
organizations." Thomas H. Davenport, Ph.D., Author of Competing on
Analytics and Only Humans Need Apply "This book condenses a lot of
deep thinking on the wide field of analytics strategy. Analytics is
not easy there are no quickie AI/BI/ML shortcuts to understanding
your data, your business, or your processes. You have to build a
diverse team of talent. You have to respect the hazards of 'fishing
expeditions' that may need false-discovery-rate adjustments. You
should consider designed experiments to get the true behavior of a
process, something that observational data may hint at, but not
provide complete understanding. There are dimensions of data
wrangling, feature engineering, and data sense-making that all call
for different skills. But with deep investment in analytics comes
deep insight into processes and tremendous opportunity for
improvements. This book puts analytics in the context of a
strategic business system, with all its dimensions." John Sall,
Ph.D., SAS co-founder and chief architect of JMP "The Analytics
Lifecycle Toolkit provides a clear prescription for organizations
aiming to develop a high-performing and scalable analytics
capability. Greg organizes and develops with unusual clarity some
of the critical nontechnical aspects of the analytics value-chain,
and links them with the technical as building blocks in a
comprehensive practice. Studying this map of how to negotiate the
challenges to effectiveness and efficiency in analytics could save
organizations months, or even years of painful trial and error on
the road to proficiency." Scott Radcliffe, Executive Director, Data
Analytics at Cox Communications "Many books exist that answer the
question 'what is the right tool to solve a problem?' This is one
of the few books I've read that answers the much more difficult
question 'how do we make analytics become transformative throughout
our organization?' Incorporating elements of data science, design
thinking, and organizational theory, this book is a valuable
resource for executives looking to build analytics into their
organizational DNA, data scientists looking to expand their
organizational reach, and analytics programs that teach students
not just how to do data science, but how to use data science to
affect tangible change." Jeremy Petranka, Ph.D., Assistant Dean
Master of Quantitative Management at Duke University's Fuqua School
of Business "This book is the 'thinking person's guide to
analytics.' Greg has gone deep on some topics and provided
considerable references across the analytics lifecycle. This is one
of the best books on analytics I have read...and I think I have
read them all!" Bob Gladden, Vice President, Enterprise Analytics,
Highmark Health
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