Multiplayer Online Games (MOGs) have become a new genre of "play
culture," integrating communication and entertainment in a playful,
computer-mediated environment that evolves through user
interaction. This book comprehensively reviews the origins,
players, and social dynamics of MOGs, as well as six major
empirical research methods used in previous works to study MOGs
(i.e., observation/ethnography, survey/interviews, content and
discourse analysis, experiments, network analysis, and case
studies). It concludes that MOGs represent a highly sophisticated,
networked, multimedia and multimodal Internet technology, which can
construct entertaining, simultaneous, persistent social virtual
worlds for gamers. Overall, the book shows that what we can learn
from MOGs is how games and gaming, as ubiquitous activities, fit
into ordinary life in today's information society, in the moments
where the increased use of media as entertainment, the widespread
application of networked information technologies, and
participation in new social experiences intersect. Key Features:
Contains pertinent knowledge about online gaming: its history,
technical features, player characteristics, social dynamics, and
research methods Sheds light on the potential future of online
gaming, and how this would impact every aspect of our everyday
lives - socially, culturally, technologically, and economically
Asks promising questions based on cutting-edge research in the
field of online game design and development
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