From Guy Kawasaki, the bestselling author of The Art of the Start
and Enchantment, The Art of Social Media is a no-nonsense guide to
becoming a social media superstar. By now it's clear that whether
you're promoting a business, a product, or yourself, social media
is near the top of what will determine your success or failure. And
there are countless pundits, authors, and consultants eager to
advise you. But there's no one quite like Guy Kawasaki, the
legendary former chief evangelist for Apple and one of the pioneers
of business blogging, tweeting, facebooking, tumbling, and much,
much more. Now Guy has teamed up with his Canva colleague Peg
Fitzpatrick to offer The Art of Social Media - the one essential
guide you need to get the most bang for your time, effort, and
money. With more than 100 practical tips, tricks, and insights, Guy
and Peg present a ground-up strategy to produce a focused,
thorough, and compelling presence on the most popular social-media
platforms. They guide you through the steps of building your
foundation, amassing your digital assets, going to market,
optimizing your profile, attracting more followers, and effectively
integrating social media and blogging. For beginners overwhelmed by
too many choices, as well as seasoned professionals eager to
improve their game, The Art of Social Media is full of tactics that
have been proven to work in the real world. Or as Guy puts it,
"Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a
household name, now runs Garage Technology Ventures, a
venture-capital firm. He has held his workshop, "Boot Camp for
Start-ups," around the world. Kawasaki is the author of seven
previous books, including Art of the Start, Enchantment and Rules
for Revolutionaries.
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