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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Great or Poor - A Simple System to Deliver Excellent Customer Experiences (Paperback) Loot Price: R454
Discovery Miles 4 540
Great or Poor - A Simple System to Deliver Excellent Customer Experiences (Paperback): Guy Rory Arnold

Great or Poor - A Simple System to Deliver Excellent Customer Experiences (Paperback)

Guy Rory Arnold

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Loot Price R454 Discovery Miles 4 540

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Great or Poor is a powerful and proven system to deliver excellent customer experiences in any organisation. Based around four key principles, the book shows readers how to (1) establish a genuine customer-focused mission which is embraced throughout the organisation (2) identify and understand customers' REAL needs (3) get their teams always to go "the extra inch" and (4) establish a true measure of the results. The system has already been tried and tested in a number of organisations with great results. In the words of Guy Insull, founder and MD of The Champions Club, it is is "an amazingly simple yet powerful system"; Neil Robertson, CEO of The British Institute of Innkeeping, describes it as "a real breakthrough"; and author Richard Denny says it is "the best material on customer care that I have ever come across".

General

Imprint: Management Books 2000 Ltd
Country of origin: United Kingdom
Release date: November 2011
First published: December 2011
Authors: Guy Rory Arnold
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 200
ISBN-13: 978-1-85252-693-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-85252-693-9
Barcode: 9781852526931

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