Advertising as Multilingual Communication (Paperback)

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2004
First published:	2005
Authors:	H. Kelly-Holmes
Dimensions:	216 x 140 x 12mm (L x W x T)
Format:	Paperback
Pages:	206
ISBN-13:	978-0-230-21706-5
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Language & Literature > Language teaching & learning (other than ELT) > Language teaching & learning material & coursework > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-230-21706-0
Barcode:	9780230217065

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