This book, first published in 1986, is concerned with the changing
world environment for multinational business and the relationships
between multinational parent companies and their subsidiaries which
will be necessary to meet the challenges that are being faced. The
study argues that key changes to the environment are: the
revolution in manufacturing which has permitted cheap production in
one location of complicated products for a world market; 'world
product mandating', whereby all a company's country subsidiaries
produce different product lines for the world market; pressure and
incentives from host governments for technology transfer in their
favour and for research and development facilities within their
territory; the growth of highly efficient international trading and
distribution intermediaries; and the complications of increased
'barter' trade arising from international debt problems and
currency shortages. All this means that the management of
multinational subsidiaries has to change. This book reviews the
challenges and shows a way forward.
General
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