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Books > Business & Economics > Business & management > E-commerce
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The Strategically Networked Organization - Leveraging Social Networks to Improve Organizational Performance (Hardcover)
Loot Price: R2,260
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The Strategically Networked Organization - Leveraging Social Networks to Improve Organizational Performance (Hardcover)
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This book demonstrates to managers the strategic significance of
intra-organizational social networks. It argues that strategic
management is embedded in the complexity of social relations that
shape the strategic direction of a company. Currently there are few
tools available to systematically collect information about the
social functioning of an organization. This book fills this gap by
shifting attention to the social relations that contribute to
strategic advantage and that build on relationships that provide
unique resources and create value for the business. It considers
three perspectives on how social networks have a strategic
function: first, social networks constitute everyday strategic
action; second, social networks convey cultural meanings; and
third, how social networks depict social processes that continually
illustrate what the organization is and what it can become. The
book shows top and upper-middle management how cultivating an
understanding of intra-firm social relations can help them to build
unique strategic advantage and make use of the day-to-day knowledge
that emerges in the social connections and interactions within an
organization.
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