Rapidly growing investment in Southeast Asia poses a major
strategic and organizational challenge for European transnational
corporations. In addition to establishing and maintaining
profitable businesses in these strongly local markets,
transnationals now have to integrate their Southeast Asian
operations into their global strategies and operations.
Transnational Corporations in Southeast Asia presents an
institutional economic approach which describes and explains the
local and regional organization of seventeen European transnational
corporations in Southeast Asian markets in relation to their
worldwide organization. Focusing on the period from 1984 to 1991,
the book also includes a detailed account of the establishment
strategies of these corporations and their major operations in the
region. Professor Jansson utilizes a transaction-cost theory to
explain behaviour within the European transnational corporations.
Providing researchers, students and business analysts with detailed
information on the experience of key transnational corporations in
Southeast Asia, this important book also offers an assessment of
the effects of marginal activities on multinational corporations in
areas far away from their home base.
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