TRANSNATIONAL CORPORATIONS IN SOUTHEAST ASIA - An Institutional Approach to Industrial Organization (Hardcover, illustrated edition)

Rapidly growing investment in Southeast Asia poses a major strategic and organizational challenge for European transnational corporations. In addition to establishing and maintaining profitable businesses in these strongly local markets, transnationals now have to integrate their Southeast Asian operations into their global strategies and operations. Transnational Corporations in Southeast Asia presents an institutional economic approach which describes and explains the local and regional organization of seventeen European transnational corporations in Southeast Asian markets in relation to their worldwide organization. Focusing on the period from 1984 to 1991, the book also includes a detailed account of the establishment strategies of these corporations and their major operations in the region. Professor Jansson utilizes a transaction-cost theory to explain behaviour within the European transnational corporations. Providing researchers, students and business analysts with detailed information on the experience of key transnational corporations in Southeast Asia, this important book also offers an assessment of the effects of marginal activities on multinational corporations in areas far away from their home base.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	New Horizons in International Business series
Release date:	1994
Authors:	Hans Jansson
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	208
Edition:	illustrated edition
ISBN-13:	978-1-85278-983-1
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Industry & industrial studies > General Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Economics > International economics > International trade > General Books > History > History of specific subjects > Economic history Promotions
LSN:	1-85278-983-2
Barcode:	9781852789831

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