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Customer-Centric Marketing Strategies - Tools for Building Organizational Performance (Hardcover, New) Loot Price: R5,242
Discovery Miles 52 420
Repayment Terms: R491 pm x 12*
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Customer-Centric Marketing Strategies - Tools for Building Organizational Performance (Hardcover, New): Hans-Ruediger Kaufmann

Customer-Centric Marketing Strategies - Tools for Building Organizational Performance (Hardcover, New)

Hans-Ruediger Kaufmann

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Loot Price R5,242 Discovery Miles 52 420 | Repayment Terms: R491 pm x 12*

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization s financial and marketing performance.

General

Imprint: Idea Group,U.S.
Country of origin: United States
Release date: November 2012
First published: September 2012
Authors: Hans-Ruediger Kaufmann
Dimensions: 280 x 216 x 36mm (L x W x T)
Format: Hardcover
Pages: 478
Edition: New
ISBN-13: 978-1-4666-2524-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4666-2524-4
Barcode: 9781466625242

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