Customer-Centric Marketing Strategies - Tools for Building Organizational Performance (Hardcover, New)

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization s financial and marketing performance.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	November 2012
First published:	September 2012
Authors:	Hans-Ruediger Kaufmann
Dimensions:	280 x 216 x 36mm (L x W x T)
Format:	Hardcover
Pages:	478
Edition:	New
ISBN-13:	978-1-4666-2524-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-2524-4
Barcode:	9781466625242

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