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Books > Reference & Interdisciplinary > Communication studies
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Communicating with the Public - Conversation Analytic Studies (Hardcover)
Loot Price: R3,939
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Communicating with the Public - Conversation Analytic Studies (Hardcover)
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This book offers a collection of conversation analytic
investigations into how one US-based philanthropic organization
communicates its mission of improving public health. In contrast to
political speeches or news interviews with prominent figures, much
communication with the public involves the routine work undertaken
by institutional representatives as they interact with external
audiences: this book considers precisely how this work is
accomplished. Communicating with the Public broadens the scope of
conversation analysis by unveiling the interactive, multi-party,
and multi-modal nature of institutional messaging that might
otherwise be construed as a scripted, monologic undertaking. To
this end, it examines a diverse array of contemporary platforms,
including webinars, podcasts, and television interviews, as well as
face-to-face conversations following public talks and panel
discussions. Chapters reveal how both foundation representatives
and their interlocutors target messaging to specific audiences that
may or may not be present, manage the logistics of delivering this
messaging, and position themselves as credible experts or a unified
institutional collective.
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