This casebook on retailing contains 18 up-to-date cases collected
under four main headings - Marketing & Merchandise Management;
Buying/Supplier Relationships & Logistics; Operations and
Customer Service; and Human Resource Management. All the cases
illustrate commercial issues in the UK retail industry and have
each been contributed by a consortium of retail teaching companies
(CORTCO), including:
Marks and Spencer.
Sainsbury.
Post Office Counters.
Safeway.
Tesco.
CWS.
The cases have been contributed by a team of 22 authors from
universities teaching retailing in the UK. The cases focus on the
type of operational problems or issues likely to face young
graduate managers in multiple retail businesses. The collaboration
between major retailers and academic institutions has resulted in
each case taking a highly practical, problem-solving approach.
General
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