Consumer Behavior Models (Paperback, New edition)

The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

General

Imprint:	Peter Lang Ag
Country of origin:	Switzerland
Release date:	February 2020
First published:	2020
Editors:	Hasret Aktas • Goeksel Simsek
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	220
Edition:	New edition
ISBN-13:	978-3-631-80493-3
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-631-80493-8
Barcode:	9783631804933

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!