Video Marketing for Libraries - A Practical Guide for Librarians (Paperback)

Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: *gaining internal support *crafting a clear message *building the library's audience *writing storyboards and scripts *casting and rehearsing actors *filming and recording voiceover, editing, publishing, promoting, *using online tools & animation software *and assessing the efforts

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Series:	Practical Guides for Librarians
Release date:	July 2017
Authors:	Heather A. Dalal • Robin O'Hanlon • Karen L. Yacobucci
Dimensions:	280 x 214 x 13mm (L x W x T)
Format:	Paperback
Pages:	194
ISBN-13:	978-1-4422-6949-1
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management Books > Reference & Interdisciplinary > Library & information sciences > Library & information services Promotions
LSN:	1-4422-6949-9
Barcode:	9781442269491

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