Given the increasing prominence of Emerging markets, a
sophisticated understanding of their perils and promises is crucial
to the growth of companies, including those from within Emerging
markets themselves. Thus, it is surprising that, in their quest to
train managers, only a few academic institutions currently provide
a systematic forum to generate a superior understanding of this
important economic event.
This groundbreaking book provides an essential set of readings
and case studies that will facilitate a much-needed fundamental
rethinking about drivers of successful as well as unsuccessful firm
conduct in these markets, and about the role of sophisticated but
(usually) poorly-serving Western theories and ideas regarding
competition and competitive traps and successes.
Although the book is intended primarily for Emerging markets
courses, it can also be used for various other courses in
International management or International strategy. It explores the
following themes:
- The strategic and operational challenges companies face while
competing in these relatively new (and, therefore, generally
unfamiliar) markets
- The imperative to generate creative solutions in response to
idiosyncratic challenges posed by Emerging markets
Competing in Emerging Markets emphasizes both the unique
challenges facing corporate managers who operate (or intend to
operate) in Emerging markets, and the ways in which managers can
efficiently and effectively respond to these competitive
challenges. As one of the first comprehensive texts on this
subject, Competing in Emerging Markets is certain to become a
standard in the field.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
