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Grundzuge des Marketing (German, Paperback, 3., neubearb. Aufl.) Loot Price: R1,734
Discovery Miles 17 340
Repayment Terms: R163 pm x 12*
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Grundzuge des Marketing (German, Paperback, 3., neubearb. Aufl.): Herbert Vormbaum

Grundzuge des Marketing (German, Paperback, 3., neubearb. Aufl.)

Herbert Vormbaum; Dieter Ahlert

Series: VDI-Buch

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Loot Price R1,734 Discovery Miles 17 340 | Repayment Terms: R163 pm x 12*

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"Grundzuge des Marketing" zeigt die Analyse der absatzpolitischen Konzeption, untergliedert in ein Abnehmer-Selektions-Konzept.
Konsequent wird unterschieden zwischen
- dem Instrument der Absatzpolitik als Aktionsmoglichkeit
- der Massnahme (Handlung, Aktion) der Absatzpolitik als tatsachlich realisierte Kombination von Aktionselementen aus unterschiedlichen Instrumenten
- der Strategie der Absatzpolitik als geplante Folge absatzpolitischer Massnahmen im Zeitablauf.
"

General

Imprint: Springer-Verlag
Country of origin: Germany
Series: VDI-Buch
Release date: February 1984
First published: 1984
Editors: Herbert Vormbaum
Authors: Dieter Ahlert
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback
Pages: 254
Edition: 3., neubearb. Aufl.
ISBN-13: 978-3-540-62365-6
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-540-62365-5
Barcode: 9783540623656

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