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Broadcasting in Japan - Challenges and Opportunities (Hardcover, 1st ed. 2022)
Loot Price: R4,590
Discovery Miles 45 900
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Broadcasting in Japan - Challenges and Opportunities (Hardcover, 1st ed. 2022)
Series: Advances in Information and Communication Research, 5
Expected to ship within 12 - 17 working days
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This book provides an analysis of the various challenges and
opportunities facing the Japanese broadcasting industry. It is the
first book in English that explores how Japanese broadcasting,
especially commercial broadcasting, fulfills its social mission
under the threat of the increased popularity of Internet-based
media services as it reexamines the role and nature of
broadcasting. During a series of disasters and the spread of the
new coronavirus in Japan, while varied media connected people and
supported socio-economic activities, broadcasting continued to be
the most trusted. However, as Internet media attract increasing
attention, the trend in broadcast viewership is downward.
Commercial broadcasting, in particular, will be strongly affected
by that trend and the impact of the shrinking population.
Recognizing that such dramatic technological and environmental
changes are under way, in addition to the eleven researchers
participating in the visiting researcher committee at the Research
Institute of the Japan Commercial Broadcasters Association (JBA),
four research collaborators and the secretariat (director of the
JBA) have contributed to this book. They have taken up issues
related to challenges and opportunities for the broadcasting
industry based on their respective areas of awareness of the
problems, including policies for broadcasting, fake news, disaster
responses, viewer trust in television programs, competition with
Internet-based services, and the business model for broadcasting.
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