The success of Starbucks Coffee Company is one of the most amazing
business stories in decades. What started as a single store on
Seattle's waterfront has grown into a company with over sixteen
hundred stores worldwide and a new one opening every single
business day. Just as remarkable as this incredible growth is the
fact that Starbucks has managed to maintain its renowned commitment
to product excellence and employee satisfaction.
In Pour Your Heart Into It, CEO Howard Schultz illustrates the
principles that have shaped the Starbucks phenomenon, sharing the
wisdom he has gained from his quest to make great coffee part of
the American experience. Marketers, managers, and aspiring
entrepreneurs will discover how to turn passion into profit in this
definitive chronicle of the company that "has changed everything .
. . from our tastes to our language to the face of Main Street."
(Fortune)
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