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Branded Entertainment in Korea (Hardcover)
Loot Price: R1,821
Discovery Miles 18 210
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Branded Entertainment in Korea (Hardcover)
Series: Routledge Critical Advertising Studies
Expected to ship within 10 - 15 working days
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Branded Entertainment in Korea examines the varied texts and wider
context of branded entertainment and related advertising and
marketing communications practices in Korea. The book discusses the
origins, development, current state, ethics, and regulations of
branded entertainment in Korea, considering the impact and
implications for communication users and regulators as well as
industry actors. Over 30 cases from 2013 to 2019 are offered to
provide an up-to-date account of current developments, with a
closer look at the ethical challenges and controversies surrounding
branded entertainment. The book also provides a review of branded
entertainment-related literature in order to help the readers to
understand this growing marketing discipline. This is a valuable
case study for scholars and students of critical advertising
studies, as well as those interested in broader disciplines of
communication and media studies.
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